Technical SEO Services Leeds

In our mind, technical SEO is simply the act of building a good, structurally sound website that search engines will approve of. We want it to be easy to navigate, and for search engines to go where we want, and not go where we don’t. It should be crawlable, usable and most of all, rankable.

What Is Technical SEO?

Technical SEO refers to optimising the technical aspects of your website so that search engines can crawl and index your site effectively. This can include everything from fixing broken links to updating XML sitemaps and improving the navigational structure of your site. You can think of it as the elements of SEO that happens behind the scenes so we tick all the boxes the search engines want us to. The end result of this will be a fast, functional website that visitors love to use.

Does Technical SEO Matter?

As much as we’d like them to be, websites aren’t always built with SEO best practices in mind. Slow loading speeds, complicated URL structures or incorrect canonical tags can all have a negative impact on your site’s visibility. And while our team are big fans of perfecting landing page copy and thinking up exciting link building campaigns, we get immense satisfaction on getting our hands on your code and squaring it all away.

Full Technical Audit & Strategic Roadmap

With a technical SEO pedigree established over many years working with some of the world’s biggest brands, we are well equipped to address and overcome challenges facing websites.

It all starts with getting under the hood of the engine, otherwise known as the technical audit.

The equivalent of taking your website apart, inspecting every individual part before putting it back together again, a technical audit identifies each and every barrier to both search engines and humans from fully accessing your website. It lays out, in clearly digestible terms, what each issue is, the impact to your business and the steps required to remedy them. The audit’s findings will be graded according to the effort required to implement the fixes versus the impact they’ll have to your visits and bottom line.

The below list is a selection of the main aspects of websites that we assess as part of our technical audit:

Site architecture and navigation:
It’s essential that websites are organised as clearly and simply as possible, to enable both users and search engines to find the pages that matter, fast. We’ll provide recommendations around improving the site architecture (i.e.: where pages are situated in the site’s hierarchy), navigation menus and URL naming. This all helps to ensure that pages sit within the most appropriate categories required for optimal SEO performance, helping to avoid duplication and attribute maximum authority to core pages.

• Internal linking:

By assessing which pages are linking to which others, we can focus on how best to maximise the flow of that all important ‘link juice’ to the highest priority pages, helping them to rank better and to make it easier for your visitors to find them.

• Site speed and web vitals:

Speed is everything when it comes to website functionality. Should your pages take too long to load, visitors will leave before taking any useful actions. Search engines can struggle to fully render and understand slow loading sites as well. By providing recommendations to improve your site speed, we’ll set you on the path to low bounce rates and improved conversions across all channels.

• Content depth and uniqueness:

Poor quality, duplicate or thin content negatively impacts both search performance and user engagement. By identifying problem pages and setting out a roadmap for improvements, expansion and optimisation, we can ensure that your content delights your users just as much as it does search engine spiders.

• Redirects, broken pages and canonical tags:

Landing on a broken website page is frustrating, right? Your first instinct is to simply leave. We’ll identify any pages that are broken or redirecting to the wrong place so that you can get them fixed straight away, opening up the correct pathways for your users to follow once more. Canonical tags tell search engines which version of a page they should be indexing, so it’s important that these are implemented correctly. Our roadmap will clearly specify which tags need to be added, and where.

The technical audit complete and roadmap of actions agreed upon, it’s then onto the next phase of the technical SEO rollout.

Implementation & Validation

How you’d like to get technical fixes rolled out is entirely up to you. With years of experience spent working alongside developers, we are well attuned to operating in harmony with differing project methodologies. Alternatively, give us the keys to the car and we’re happy to keep the engine running ourselves. As far as validating our fixes, we utilise industry-renowned site monitoring tools that alert us to onsite changes on a daily basis, helping us to ensure that nothing slips through the cracks.

Once each element is actioned, we’ll benchmark current performance so that we can report on success…and help you continue to get buy in both from your superiors and the wider business.

Does Your Website Need Technical SEO?

Chances are if you’re on this page, you may already be aware of a technical SEO problem on your website. Maybe you’ve discovered a duplicate content issue and you’re not sure what the impact is on your site’s SEO, or maybe you’ve noticed that important pages aren’t being indexed correctly. Or maybe you hadn’t even heard of technical SEO before finding this page?

Either way, whether you have a small lead-gen site or a global e-commerce store, a technical SEO specialist can help you audit, analyse and improve your website to make sure you’re maximising search engine visibility and increasing organic traffic

Technical SEO Best Practices

There’s no one size fits all approach to technical SEO. We know that every website is different and that it can often be difficult to get an accurate picture of your site’s health and what it all means without the input of an SEO expert.

At Hammas Buisness Studio SEO, we think it’s all about applying best practices in a way that works for you, your particular platform, CMS and business goals. This could involve looking at the following:

URL structure
Canonical tags
Structured data
Duplicate content
Thin content
Site architecture
301 redirects
404 pages
XML sitemaps
Robots.txt
Load speeds
This is by no means an exhaustive list that will apply to every website, but it is helpful to know the kind of things a technical SEO service can optimise.

How Hammas Business Studio Approaches Technical SEO

When it comes to technical SEO, we don’t want to just throw a website audit at you and expect you to understand everything. The Kangaroo team will delve into your site and really get to grips with the way things work to determine what the issues are at the root cause and how we’re going to solve them.

We’re all about honesty and having open communication with our clients. Even if the technical workings of your site are still a mystery to you, we aim to explain our SEO strategies in a way that makes sense so that you always know what to expect when you work with us.

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