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Website Migration Services Leeds
Websites change. As browsers update, technology upgrades and users start to want different things your website needs to keep up with these developments. And, websites are as subject to fashion as anything else. It gets to a point where a user expects a certain experience when they visit a website, and if yours doesn’t provide that then you may be left struggling. Sure, updates can patch things for the time being, but there are definitely situations where more dramatic steps are needed. Enter website migrations.
What is Website Migration?
The process of changing something about a website’s technology is known as a website migration. This could be switching the platform your site is built in, moving to a new web server or changing the domain name. In many cases, migrating your website can be the best option to solve issues, but it does come with its own risks.
Reasons to Migrate a Website
There are various situations where a site migration is necessary. Let’s take a look at some of the most common reasons.
Moving to a new CMS
If your website is on an outdated platform, or you’re currently using a CMS that doesn’t suit your business, it might be worth considering the move.
Changing domain name
You might be rebranding and changing the name of your website to match, or you might simply have acquired a better domain name and want to make the switch
Switching to HTTPS
Making the change from HTTP to HTTPS is something that Google places a lot of importance on when it comes to ranking websites so it makes sense that having the security of a HTTPS configuration should be seen as a priority for websites still using HTTP. In this case, the domain name doesn’t change but installing an SSL certificate will alter the URLs from http://www.yourdomain.com to https://www.yourdomain.com
Merging multiple websites
If you’re consolidating multiple domains into a single domain or if you’ve just acquired a business and want to merge the website with your existing site.
Changing hosting providers
If you’re unhappy with the performance of your website or the service from your current hosting provider, this is also an option.
Building a new site
If small changes aren’t enough, or the site is outdated, then maybe it’s time to simply build a new site. If there are going to be any changes in the site structure or internal linking then a migration plan needs putting in place.
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How Will a Website Migration Affect SEO?
A website migration is no small change. In many of the scenarios mentioned above, your website URLs will change, meaning that you now have entirely new pages for search engines to index. We’d love it if this process always went smoothly but there are a number of SEO factors to be considered and planned before you migrate your site.
These are just some examples:
- Redirects
- Existing technical problems
- URL structures
- Duplicates
- Page and domain authority
- Changes or removal of existing optimised pages
Think about a page on your website that brings in a lot of traffic or conversions. If the URL changed and you didn’t point search engines in the direction of the new URL, what would happen? To Google, the original URL will still show up in search results for a time, but if it no longer exists you’ll probably end up with some frustrated users who now can’t find what they’re looking for. Now imagine that every URL on your website was changing and it’s easy to see how much greater the risk is.
Do You Need Help Migrating a Website?
If a website migration isn’t handled well, you could lose valuable traffic that takes significant time and resources to recover. It’s much better to plan for a site migration with SEO in mind to minimise the risks involved. We know that not everyone is an SEO expert so that’s why the Kangaroo SEO team are happy to help you with the technical stuff.
Whether you’re based in Wakefield, Huddersfield, Harrogate, Barnsley, Sheffield, or York – our team of SEO experts are on hand to help.
Whether you’re based in Wakefield, Huddersfield, Harrogate, Barnsley, Sheffield, or York – our team of SEO experts are on hand to help.
How Hammas Business Studio Handle Website Migrations
When you come to us with plans to migrate your site, our team will help make sure you’ve thought of everything that could impact SEO from implementing redirects to resolving existing crawling errors. When you’re changing pages that are already ranking in search engines, there’s always a risk that your rankings and traffic could drop but we’re here to minimise that risk and put all the hard work into solving problems quickly and getting your SEO strategy back on track.